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Privacy Policy

Last updated: 11 September 2025
Who we are: AsyncAlign (the “Company”, “we”, “us”, or “our”).
Legal entity: [Insert legal entity name, e.g., AsyncAlign Ltd], registered in [jurisdiction], company number [●].
Registered address: [●].
Contact: [privacy@asyncalign.com] (for privacy enquiries).

This Privacy Policy explains how we collect, use, disclose and protect your personal data when you visit our website, contact us, or use our services. It also describes your privacy rights and how the law protects you. By using our website or services, you agree to this Policy.

1) Key Definitions

  • Website: our site at https://asyncalign.com and any sub‑pages.
  • Services: consulting, advisory, support and related offerings we provide.
  • Personal Data: information relating to an identified or identifiable person.
  • Controller / Processor: as defined by applicable data protection laws (UK GDPR / EU GDPR).
  • Cookies: small text files placed on your device to make our site work, improve performance, and analyze usage.

2) What Data We Collect

Data you provide to us

  • Contact details: name, email address, phone number, company, job title.
  • Business information: CRM/environment context you share to enable our Services.
  • Support content: questions, feedback, files/logs you upload, meeting recordings where applicable (with notice).
  • Billing data: invoicing contact, address, VAT number and transaction references (processed via our payment provider).

Data we collect automatically

  • Usage Data: IP address, browser type/version, device identifiers, pages visited, timestamps, referrers.
  • Cookies & similar: analytics and functional cookies (see Section 7).

Data from third parties

  • Referrals & partners: basic contact and opportunity details.
  • Communication platforms: metadata from email, chat or scheduling tools you use to contact us.

3) Purposes & Legal Bases

We process Personal Data for the following purposes and legal bases under UK GDPR:

  • Provide and improve Services (performance of a contract; legitimate interests).
  • Respond to enquiries (legitimate interests; pre‑contractual steps).
  • Account administration & billing (performance of a contract; legal obligation).
  • Security, fraud prevention, diagnostics (legitimate interests; legal obligation).
  • Analytics & site performance (consent for non‑essential cookies; legitimate interests for security/essential cookies).
  • Marketing communications (consent, or legitimate interests where permitted). You can opt out at any time.

4) Sharing Your Data

We may share Personal Data with:

  • Service Providers / Processors: hosting, analytics, email, scheduling, payment, and support tools.
  • Professional advisers: accountants, lawyers, insurers.
  • Corporate transactions: if we merge, sell, or reorganise our business, your data may transfer with appropriate safeguards.
  • Legal compliance: where required by law or to protect rights, safety, or security.
    We do not sell your Personal Data.

5) International Transfers

Your data may be transferred outside the UK/EEA. Where this happens, we use lawful transfer mechanisms (e.g., UK/EU standard contractual clauses) and implement appropriate safeguards.

6) Retention

We keep Personal Data only as long as necessary for the purposes described above, including to meet legal, accounting, or reporting requirements. Typical retention periods:

  • Enquiry data: up to 24 months from last contact.
  • Contract/billing records: 6–7 years (legal obligation).
  • Support artefacts: as needed for the engagement, then securely deleted or anonymised.

7) Cookies

We use essential cookies to make our site work and optional analytics cookies to improve it. Where required, we request your consent via a cookie banner. You can withdraw consent or adjust settings at any time in our cookie banner or your browser. See our Cookie Notice for details of cookie names, providers, and lifetimes.

[Link to Cookie Notice]

8) Your Rights

Subject to conditions and exemptions in law, you have rights to:

  • Access, rectify, and erase your Personal Data.
  • Restrict or object to processing.
  • Data portability.
  • Withdraw consent where processing is based on consent.
  • Complain to the ICO (UK) or your local supervisory authority.

Contact us at [privacy@asyncalign.com] to exercise your rights. We may need to verify your identity.

9) Children

Our Website and Services are not directed to children under 13. We do not knowingly collect Personal Data from children. If you believe a child has provided Personal Data to us, contact us and we will delete it.

10) Security

We use technical and organisational measures to protect Personal Data. No method of transmission or storage is 100% secure; we continuously improve our safeguards.

11) Third‑Party Links

Our Website may link to third‑party sites. We are not responsible for their content or privacy practices. Please review their policies.

12) Changes to this Policy

We may update this Policy from time to time. We will post the revised version with an updated “Last updated” date. Material changes may also be notified by email or site notice.

13) Contact

Questions or requests: [privacy@asyncalign.com]
Postal: [Insert address]